Ads

Most ads are exercises in name recognition or quick self-promotion. Amidst the ton of ads featuring flashy product shots and actors explaining to you why exactly this product is worth your time, some companies try to create a more memorable experience.

One way to do this is by trying to portray the world as a great place, an inspiring place, and imply that somehow this company is involved in making it that way. Sports apparel ads are famous for this kind of thing. So are beer ads. Usually it's sappy and overbearing and annoying.

Sometimes it does okay.

Since this is the Christmas season, the season where we are supposed to interpret crass commercialism as heart-warming affirmation of our moral virtues, here is this year's attempt by Google:

( Google Zeitgeist )