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Modern Spectacle
May. 21st, 2010 07:28 pmI know that television advertisement is different now then it used to. I mean I know that intellectually. They've been growing both in complexity and spectacle since I was born. And that's especially true of ads for athletic brands, as the variety of sports, the ability of the cameramen, and the tastes of the market, have evolved.
But in the year I was born, there were probably full movies that cost less in terms of effort, technological expertise, and just plain money then Nike's Write The Future ad. Every time I watch it, I just can't help but wonder just how much money that actually cost.
( Ad Below Cut: Cut for Crass Commercialism )
Say what you like about Nike (and a lot of people do), they know that their audience wants spectacle, and they can provide spectacle. And poke fun at England at the same time.
But in the year I was born, there were probably full movies that cost less in terms of effort, technological expertise, and just plain money then Nike's Write The Future ad. Every time I watch it, I just can't help but wonder just how much money that actually cost.
( Ad Below Cut: Cut for Crass Commercialism )
Say what you like about Nike (and a lot of people do), they know that their audience wants spectacle, and they can provide spectacle. And poke fun at England at the same time.