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Modern Spectacle
I know that television advertisement is different now then it used to. I mean I know that intellectually. They've been growing both in complexity and spectacle since I was born. And that's especially true of ads for athletic brands, as the variety of sports, the ability of the cameramen, and the tastes of the market, have evolved.
But in the year I was born, there were probably full movies that cost less in terms of effort, technological expertise, and just plain money then Nike's Write The Future ad. Every time I watch it, I just can't help but wonder just how much money that actually cost.
Say what you like about Nike (and a lot of people do), they know that their audience wants spectacle, and they can provide spectacle. And poke fun at England at the same time.
But in the year I was born, there were probably full movies that cost less in terms of effort, technological expertise, and just plain money then Nike's Write The Future ad. Every time I watch it, I just can't help but wonder just how much money that actually cost.
Say what you like about Nike (and a lot of people do), they know that their audience wants spectacle, and they can provide spectacle. And poke fun at England at the same time.
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...But ultimately futile. *goes back to hockey*
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I can't believe they paid for that much star power just for North Americans, but I wonder how big their market exposure will be for this.
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Honestly, soccer just puts me straight to sleep. Too slow, and way too full of prima donnas looking for some kind of acting award. At least when guys take dives in hockey, it tends to look like some kind of fantastic gymnastics rather than children wailing for mommy. And they get penalties for doing it. :P